{"id":2394,"date":"2025-12-11T14:46:28","date_gmt":"2025-12-11T14:46:28","guid":{"rendered":"https:\/\/www.mursillo.it\/?page_id=2394"},"modified":"2026-01-12T15:34:42","modified_gmt":"2026-01-12T15:34:42","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.mursillo.it\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Soria\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Over time, we\u2019ve grown, but we\u2019ve chosen to protect what makes us unique: craftsmanship, simple recipes, and carefully selected ingredients. We\u2019ve carried these values into a more modern world, open to today\u2019s tastes and a genuine desire to experiment.<\/p>

Our Taralli, Similpane, Sweets, and Seasonal Specialties tell this story perfectly, a meeting point between tradition and creativity. They are products that feel like home, yet bring something new; rooted in tradition, yet reimagined through fresh flavors and unexpected pairings.<\/span><\/p>

Mursillo carries forward a family legacy while shaping something new.<\/span><\/p>

It\u2019s the pleasure of baked goods made with time-honored methods, crafted for today\u2019s table, simple, authentic, and true.<\/span><\/p>

An invitation to rediscover, every day, the beauty of things made with care and driven by passion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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MURSILLO, WHO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Where Taste Is Born<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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There are gestures you never forget: the workshop doors opening at first light, hands kneading dough with the ease of those who learned by watching, listening, and living it day after day; bread carefully pulled from the oven, filling the room with an irresistible aroma.<\/p>

Mursillo is born from these gestures, from the legacy of a family with baking in its blood.<\/p>

Our story begins in the 1950s, when the Pezzullo biscuit bakery started shaping and flavoring Neapolitan tradition. In those warm rooms, among baking trays, yeast, and rituals repeated every day, we learned that true quality is a simple craft\u2014one that asks only for time, care, and respect for the finest ingredients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How to Spot Us on the Shelf<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Blue, Red & Purple\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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One color wasn\u2019t enough for us, so we chose one for each Mursillo soul:<\/span>
<\/span> red for Italian taralli, blue for Italian similpane, and purple for Italian sweets.<\/span>
<\/span> Every color tells a flavor.<\/span>
<\/span> Every flavor tells a Mursillo story.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Off-Centered Label<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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You really can\u2019t miss it!! We\u2019re the ones with the \u201coff-centered\u201d label.<\/span>
<\/span>It\u2019s our signature style, and also the easiest way to recognize our products at a glance, even on the shelf.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Frame<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We used to draw it in the margins of our elementary school notebooks; remember those little frames?<\/span>
<\/span>We loved them so much that we decided to bring them back, turning them into part of our logo, our signature mark.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\tWho made these? They\u2019re amazing!<\/span>\n\t\t\t\t\t\t\t\t\t\t\tNow these are old-school sweets!\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tGood thing my dentures are hardcore!\n<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\t\tWho made these? They\u2019re amazing!<\/span>\n\t\t\t\t\t\t\t\t\t\t\tNow these are old-school sweets!\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tGood thing my dentures are hardcore!\n<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tGood things are social\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tyou comment on them,<\/span>\n\t\t\t\t\t\t\t\t\t\t\tyou share them, you repost them.<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\t\tGood things are social\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tyou comment on them,<\/span>\n\t\t\t\t\t\t\t\t\t\t\tyou share them, you repost them.<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tIf my teddy bear tasted this, it\u2019d pass out!\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tCan I have more\u2026 like a thousand?\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tDoes this count as breakfast?\n<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\t\tIf my teddy bear tasted this, it\u2019d pass out!\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tCan I have more\u2026 like a thousand?\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tDoes this count as breakfast?\n<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tIf heaven had a flavor, this would be it!\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tOh my goodness\u2014this is pure bliss!\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tStop everything! This tarallo deserves world heritage status!<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\t\tIf heaven had a flavor, this would be it!\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tOh my goodness\u2014this is pure bliss!\n<\/span>\n\t\t\t\t\t\t\t\t\t\t\tStop everything! This tarallo deserves world heritage status!<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Nonna<\/figure><\/div>
\"Donna<\/figure><\/div>
\"Uomo<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mursillo after Mursillo\u2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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we grew little by little, like the best leavenings.<\/h2>\t\t\t\t<\/div>\n\t\t
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The years go by, but the family is always the same, just like the other ingredients: values, passion, and the desire to do things well in the present.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tIt was 1950, and the Mursillo oven baked every day, without interruption.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t1950<\/span>THE BEGIN<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"1950\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tFrom a small bakery to a growing company.\nThe 1970s mark the boom years: the Pezzullo family reaches a daily production of 100 quintals of bread.\n\t\t\t\t\t<\/div>\n\t\t\t\t\t1970<\/span>THE BOOM<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"1970\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tThe 1990s are years of growth. New assets are introduced, and the company evolves from a bakery into a business specialized in baked goods production.\t\t\t\t\t<\/div>\n\t\t\t\t\t1990<\/span>THE TARALLI FACTORY<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"1990\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tToday, we are Mursillo, a project that, with slow leavening, is ready to make its bold entrance into large-scale retail.\n Look for us on the shelf!\t\t\t\t\t<\/div>\n\t\t\t\t\t2026<\/span>MURSILLO<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"2026\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Over time, we\u2019ve grown, but we\u2019ve chosen to protect what makes us unique: craftsmanship, simple recipes, and carefully selected ingredients. We\u2019ve carried these values into a more modern world, open to today\u2019s tastes and a genuine desire to experiment. Our Taralli, Similpane, Sweets, and Seasonal Specialties tell this story perfectly, a meeting point between tradition and creativity. They are products that feel like home, yet bring something new; rooted in tradition, yet reimagined through fresh flavors and unexpected pairings. Mursillo carries forward a family legacy while shaping something new. It\u2019s the pleasure of baked goods made with time-honored methods, crafted for today\u2019s table, simple, authentic, and true. An invitation to rediscover, every day, the beauty of things made with care and driven by passion. MURSILLO, WHO? Where Taste Is Born There are gestures you never forget: the workshop doors opening at first light, hands kneading dough with the ease of those who learned by watching, listening, and living it day after day; bread carefully pulled from the oven, filling the room with an irresistible aroma. Mursillo is born from these gestures, from the legacy of a family with baking in its blood. Our story begins in the 1950s, when the Pezzullo biscuit bakery started shaping and flavoring Neapolitan tradition. In those warm rooms, among baking trays, yeast, and rituals repeated every day, we learned that true quality is a simple craft\u2014one that asks only for time, care, and respect for the finest ingredients. How to Spot Us on the Shelf Blue, Red & Purple One color wasn\u2019t enough for us, so we chose one for each Mursillo soul: red for Italian taralli, blue for Italian similpane, and purple for Italian sweets. Every color tells a flavor. Every flavor tells a Mursillo story. The Off-Centered Label You really can\u2019t miss it!! We\u2019re the ones with the \u201coff-centered\u201d label.It\u2019s our signature style, and also the easiest way to recognize our products at a glance, even on the shelf. The Frame We used to draw it in the margins of our elementary school notebooks; remember those little frames?We loved them so much that we decided to bring them back, turning them into part of our logo, our signature mark. Who made these? They\u2019re amazing! Now these are old-school sweets! Good thing my dentures are hardcore! Who made these? They\u2019re amazing! Now these are old-school sweets! Good thing my dentures are hardcore! Good things are social you comment on them, you share them, you repost them. Good things are social you comment on them, you share them, you repost them. If my teddy bear tasted this, it\u2019d pass out! Can I have more\u2026 like a thousand? Does this count as breakfast? If my teddy bear tasted this, it\u2019d pass out! Can I have more\u2026 like a thousand? Does this count as breakfast? If heaven had a flavor, this would be it! Oh my goodness\u2014this is pure bliss! Stop everything! This tarallo deserves world heritage status! If heaven had a flavor, this would be it! Oh my goodness\u2014this is pure bliss! Stop everything! This tarallo deserves world heritage status! Mursillo after Mursillo\u2026 we grew little by little, like the best leavenings. The years go by, but the family is always the same, just like the other ingredients: values, passion, and the desire to do things well in the present. It was 1950, and the Mursillo oven baked every day, without interruption. 1950THE BEGIN From a small bakery to a growing company. The 1970s mark the boom years: the Pezzullo family reaches a daily production of 100 quintals of bread. 1970THE BOOM The 1990s are years of growth. New assets are introduced, and the company evolves from a bakery into a business specialized in baked goods production. 1990THE TARALLI FACTORY Today, we are Mursillo, a project that, with slow leavening, is ready to make its bold entrance into large-scale retail. Look for us on the shelf! 2026MURSILLO<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2394","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAbout us - Biscottificio Mursillo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mursillo.it\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About us - Biscottificio Mursillo\" \/>\n<meta property=\"og:description\" content=\"Over time, we\u2019ve grown, but we\u2019ve chosen to protect what makes us unique: craftsmanship, simple recipes, and carefully selected ingredients. We\u2019ve carried these values into a more modern world, open to today\u2019s tastes and a genuine desire to experiment. Our Taralli, Similpane, Sweets, and Seasonal Specialties tell this story perfectly, a meeting point between tradition and creativity. They are products that feel like home, yet bring something new; rooted in tradition, yet reimagined through fresh flavors and unexpected pairings. Mursillo carries forward a family legacy while shaping something new. It\u2019s the pleasure of baked goods made with time-honored methods, crafted for today\u2019s table, simple, authentic, and true. An invitation to rediscover, every day, the beauty of things made with care and driven by passion. MURSILLO, WHO? Where Taste Is Born There are gestures you never forget: the workshop doors opening at first light, hands kneading dough with the ease of those who learned by watching, listening, and living it day after day; bread carefully pulled from the oven, filling the room with an irresistible aroma. Mursillo is born from these gestures, from the legacy of a family with baking in its blood. Our story begins in the 1950s, when the Pezzullo biscuit bakery started shaping and flavoring Neapolitan tradition. In those warm rooms, among baking trays, yeast, and rituals repeated every day, we learned that true quality is a simple craft\u2014one that asks only for time, care, and respect for the finest ingredients. How to Spot Us on the Shelf Blue, Red & Purple One color wasn\u2019t enough for us, so we chose one for each Mursillo soul: red for Italian taralli, blue for Italian similpane, and purple for Italian sweets. Every color tells a flavor. Every flavor tells a Mursillo story. The Off-Centered Label You really can\u2019t miss it!! We\u2019re the ones with the \u201coff-centered\u201d label.It\u2019s our signature style, and also the easiest way to recognize our products at a glance, even on the shelf. The Frame We used to draw it in the margins of our elementary school notebooks; remember those little frames?We loved them so much that we decided to bring them back, turning them into part of our logo, our signature mark. Who made these? They\u2019re amazing! Now these are old-school sweets! Good thing my dentures are hardcore! Who made these? They\u2019re amazing! Now these are old-school sweets! Good thing my dentures are hardcore! Good things are social you comment on them, you share them, you repost them. Good things are social you comment on them, you share them, you repost them. If my teddy bear tasted this, it\u2019d pass out! Can I have more\u2026 like a thousand? Does this count as breakfast? If my teddy bear tasted this, it\u2019d pass out! Can I have more\u2026 like a thousand? Does this count as breakfast? If heaven had a flavor, this would be it! Oh my goodness\u2014this is pure bliss! Stop everything! This tarallo deserves world heritage status! If heaven had a flavor, this would be it! Oh my goodness\u2014this is pure bliss! Stop everything! This tarallo deserves world heritage status! Mursillo after Mursillo\u2026 we grew little by little, like the best leavenings. The years go by, but the family is always the same, just like the other ingredients: values, passion, and the desire to do things well in the present. It was 1950, and the Mursillo oven baked every day, without interruption. 1950THE BEGIN From a small bakery to a growing company. The 1970s mark the boom years: the Pezzullo family reaches a daily production of 100 quintals of bread. 1970THE BOOM The 1990s are years of growth. New assets are introduced, and the company evolves from a bakery into a business specialized in baked goods production. 1990THE TARALLI FACTORY Today, we are Mursillo, a project that, with slow leavening, is ready to make its bold entrance into large-scale retail. Look for us on the shelf! 2026MURSILLO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mursillo.it\/en\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Biscottificio Mursillo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T15:34:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mursillo.it\/wp-content\/uploads\/2025\/12\/immagine-chi-siamo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"697\" \/>\n\t<meta property=\"og:image:height\" content=\"958\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mursillo.it\/en\/about-us\/\",\"url\":\"https:\/\/www.mursillo.it\/en\/about-us\/\",\"name\":\"About us - Biscottificio Mursillo\",\"isPartOf\":{\"@id\":\"https:\/\/www.mursillo.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mursillo.it\/en\/about-us\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mursillo.it\/en\/about-us\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mursillo.it\/wp-content\/uploads\/2025\/12\/immagine-chi-siamo.jpg\",\"datePublished\":\"2025-12-11T14:46:28+00:00\",\"dateModified\":\"2026-01-12T15:34:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mursillo.it\/en\/about-us\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mursillo.it\/en\/about-us\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mursillo.it\/en\/about-us\/#primaryimage\",\"url\":\"https:\/\/www.mursillo.it\/wp-content\/uploads\/2025\/12\/immagine-chi-siamo.jpg\",\"contentUrl\":\"https:\/\/www.mursillo.it\/wp-content\/uploads\/2025\/12\/immagine-chi-siamo.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mursillo.it\/en\/about-us\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mursillo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About us\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mursillo.it\/en\/#website\",\"url\":\"https:\/\/www.mursillo.it\/en\/\",\"name\":\"Biscottificio Mursillo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.mursillo.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mursillo.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mursillo.it\/en\/#organization\",\"name\":\"Biscottificio Mursillo\",\"url\":\"https:\/\/www.mursillo.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mursillo.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mursillo.it\/wp-content\/uploads\/2025\/12\/mursillo2.png\",\"contentUrl\":\"https:\/\/www.mursillo.it\/wp-content\/uploads\/2025\/12\/mursillo2.png\",\"width\":343,\"height\":863,\"caption\":\"Biscottificio Mursillo\"},\"image\":{\"@id\":\"https:\/\/www.mursillo.it\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About us - Biscottificio Mursillo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mursillo.it\/en\/about-us\/","og_locale":"en_US","og_type":"article","og_title":"About us - Biscottificio Mursillo","og_description":"Over time, we\u2019ve grown, but we\u2019ve chosen to protect what makes us unique: craftsmanship, simple recipes, and carefully selected ingredients. We\u2019ve carried these values into a more modern world, open to today\u2019s tastes and a genuine desire to experiment. Our Taralli, Similpane, Sweets, and Seasonal Specialties tell this story perfectly, a meeting point between tradition and creativity. They are products that feel like home, yet bring something new; rooted in tradition, yet reimagined through fresh flavors and unexpected pairings. Mursillo carries forward a family legacy while shaping something new. It\u2019s the pleasure of baked goods made with time-honored methods, crafted for today\u2019s table, simple, authentic, and true. An invitation to rediscover, every day, the beauty of things made with care and driven by passion. MURSILLO, WHO? Where Taste Is Born There are gestures you never forget: the workshop doors opening at first light, hands kneading dough with the ease of those who learned by watching, listening, and living it day after day; bread carefully pulled from the oven, filling the room with an irresistible aroma. Mursillo is born from these gestures, from the legacy of a family with baking in its blood. Our story begins in the 1950s, when the Pezzullo biscuit bakery started shaping and flavoring Neapolitan tradition. In those warm rooms, among baking trays, yeast, and rituals repeated every day, we learned that true quality is a simple craft\u2014one that asks only for time, care, and respect for the finest ingredients. How to Spot Us on the Shelf Blue, Red & Purple One color wasn\u2019t enough for us, so we chose one for each Mursillo soul: red for Italian taralli, blue for Italian similpane, and purple for Italian sweets. Every color tells a flavor. Every flavor tells a Mursillo story. The Off-Centered Label You really can\u2019t miss it!! We\u2019re the ones with the \u201coff-centered\u201d label.It\u2019s our signature style, and also the easiest way to recognize our products at a glance, even on the shelf. The Frame We used to draw it in the margins of our elementary school notebooks; remember those little frames?We loved them so much that we decided to bring them back, turning them into part of our logo, our signature mark. Who made these? They\u2019re amazing! Now these are old-school sweets! Good thing my dentures are hardcore! Who made these? They\u2019re amazing! Now these are old-school sweets! Good thing my dentures are hardcore! Good things are social you comment on them, you share them, you repost them. Good things are social you comment on them, you share them, you repost them. If my teddy bear tasted this, it\u2019d pass out! Can I have more\u2026 like a thousand? Does this count as breakfast? If my teddy bear tasted this, it\u2019d pass out! Can I have more\u2026 like a thousand? Does this count as breakfast? If heaven had a flavor, this would be it! Oh my goodness\u2014this is pure bliss! Stop everything! This tarallo deserves world heritage status! If heaven had a flavor, this would be it! Oh my goodness\u2014this is pure bliss! Stop everything! This tarallo deserves world heritage status! Mursillo after Mursillo\u2026 we grew little by little, like the best leavenings. The years go by, but the family is always the same, just like the other ingredients: values, passion, and the desire to do things well in the present. It was 1950, and the Mursillo oven baked every day, without interruption. 1950THE BEGIN From a small bakery to a growing company. The 1970s mark the boom years: the Pezzullo family reaches a daily production of 100 quintals of bread. 1970THE BOOM The 1990s are years of growth. New assets are introduced, and the company evolves from a bakery into a business specialized in baked goods production. 1990THE TARALLI FACTORY Today, we are Mursillo, a project that, with slow leavening, is ready to make its bold entrance into large-scale retail. 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